The brief.

Help women understand the value of a beauty and wellbeing membership and build a stronger relationship with the brand.

The approach.

Creative direction connected social strategy, content, advertising and publicity with The Gloss Club event. The event brought women together to connect and explore how the yearly membership could support their self-care.

The contribution.

During the engagement, reach, engagement and followers increased alongside stronger credibility and more packages sold. These outcomes are described by the founder; no numerical attribution is claimed.